Parellel Session V

Parallel Session V (A)

SMEs & Entrepreneurship

Date: 14 December 2010

Time: 1400 - 1530

Venue: Peninjau Hall [Level 2]

CHAIRPERSON

Michael Tinggi

SPEAKERS

1.     The Influences of Entrepreneurship in Small and Medium Enterprises (SMEs) among Resident in Sarawak

Shaharudin Jakpar, Universiti Malaysia Sarawak

Nurhidayati Abd Latiff Jamali, Universiti Malaysia Sarawak

2.     6 Cs of Credit and SMEs Access to Financing in Sarawak

Chaw-Boon Chong, Universiti Malaysia Sarawak

3.     The Perceived Barrier in Entrepreneurship: A Study among Female Undergraduates in Malaysia

Kavitha Raman, Multimedia University

Susan Tee-Suan Chin, Multimedia University

Jian-Ai Yeow, Multimedia University

Yean-Wah Sam, Multimedia University

4.     Are Bumiputera Retailers Still Relevant? An Empirical Study on Bumiputera Retailers – Grocery Store in Sarawak

Michael Tinggi, Universiti Malaysia Sarawak

Stephanie Beremas Padang, Universiti Malaysia Sarawak

Rapporteur: Effa Izzati Mahmum

Parallel Session V (B)

Stock Market I

Date: 14 December 2010

Time: 1400 - 1530

Venue: Bakong Room [Level 2]

CHAIRPERSON

Mansor H. Ibrahim

SPEAKERS

1.     Short-Horizon Asymmetry in Conditional Mean of ASEAN Stock Market Returns

Mansor H. Ibrahim, Universiti Putra Malaysia

2.      Inflation Targeting and Stock Return in Thai Stock Exchange

Kanokwan Chancharoenchai, Kasetsart University Bangkok,   Thailand

Wuthiya Saraithong, Kasetsart University Bangkok, Thailand

3.      The Performance of Initial Public Offering (IPO) in Malaysia

Mohamad Jais, Universiti Malaysia Sarawak

Bakri Abdul Karim, Universiti Malaysia Sarawak

Fathan Soetrisno, Universiti Malaysia Sarawak

4.      Sensitivity on Stock Returns and Volatility: The Case of Shari’ah-Compliant Securities in Bursa Malaysia

Roslina Mohamad Shafi, Universiti Teknologi MARA

Rapporteur: Sharon Alvina Sallih

Palm Oil Industry

Date: 14 December 2010

Time: 1400 - 1530

Venue: Lambir Room [Level 1]

CHAIRPERSON

Amna Awad Abdel Hameed

SPEAKERS

1.      The Palm Oil Import Demand in Selected Asian Countries

Amna Awad Abdel Hameed, Universiti Putra Malaysia

Fatimah Mohamed Arshad, Universiti Putra Malaysia

2.      Effluent Charge Reform for Controling Water Pollution in the Malaysian Crude Palm Oil Industry

Amir Hossein Montazer Hojat, Universiti Putra Malaysia

Khalid Abdul Rahim, Universiti Putra Malaysia

Chin Lee, Universiti Putra Malaysia

3.      Palm-based Biodiesel Demand: Likely Implications on the Malaysian Palm Oil Market

Shri Dewi A/P Applanaidu, Universiti Utara Malaysia

Fatimah Mohamed Arshad, Universiti Putra Malaysia

Mad Nasir Shamsudin, Universiti Putra Malaysia

Zulkornain Yusop, Universiti Putra Malaysia

4.      Augmented Production Function of Malaysia Palm Oil Industry: Long Run Impact of Financing Instruments

Suzillah binti Sidek, Universiti Malaysia Sabah

Mohd Fahmi Ghazali, Universiti Malaysia Sabah

Rosita Chong, Universiti Malaysia Sabah

Rapporteur: Arunnan Bala Subramaniam

Parallel Session V (D)

Branding & Advertising

Date: 14 December 2010

Time: 1400 - 1530

Venue: Luak Room [Level 1]

CHAIRPERSON

Ernest Cyril de Run

SPEAKERS

1.       Gender Based Nudity in Advertisements: Gender Comparison by Chinese

Ernest Cyril de Run, Universiti Malaysia Sarawak

Kung-Leong Tiong, Universiti Malaysia Sarawak

Uma Devi Krisnan, Universiti Malaysia Sarawak

2.        Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone

Jamil Bojei, Universiti Putra Malaysia

Chee-Hoo Wong, Universiti Putra Malaysia

3.       The Effect of Interpersonal and Intrapersonal Religiosity Attitude toward Halal Sign: A Study of Non-Food Product

Wee-Ming Lau, Universiti Malaysia Sarawak

Ernest Cyril de Run, Universiti Malaysia Sarawak

Jamal Abdul Nassir, Universiti Malaysia Sarawak

4.     The Relationship between Key Factors and Consumers’ Attitude towards Advertising

Uchenna Cyril Eze, Multimedia University

Lydia Sook-Ling Yap, Multimedia University

Chai-Har Lee, Multimedia University

Rapporteur:  Constance Rinen Justin Wah